RAIR, a vertically integrated family-owned cannabis business, was in need of a replicable, scalable retail design concept that demonstrates a commitment to its Michigan roots while supporting a rapid expansion across the state. The resulting interior design reinforces the clean, modern feel of the brand with simple architectural details and local, historic elements to reinforce the story and essence of the community and customers it is serving. The design concept provides the perfect backdrop for the extensive in-house product offering with packaging also designed by High Road.