THE NEW CANNABIS EXPERIENCE.

We help create comprehensive dispensary solutions for your space. Full brand identities transformed into beautiful retail environments and the customer touchpoints to make the dispensary experience engaging, impactful and memorable.

Retail Experience Audit

RETAIL EXPERIENCE AUDIT

Your retail store is open and operating, but something seems off. Maybe your sales have slowed, your traffic patterns are changing, or a competitor seems to be wooing your customers away from you. Or perhaps, your store environment has gone stale and you’re contemplating a refresh of your design and decor. If you’re experiencing some of these concerns or challenges in your dispensary but aren’t quite sure how to invest your time and money, consider the valuable insights gained through a site visit from our High Road team paired with a Retail Brand Experience Audit.

SPACEPLANNING & DESIGN CONCEPTUALIZATION

Efficient, pragmatic use of your licensed premises can be a significant factor in your retail success. The negative effects of a poorly conceived spaceplan often times aren’t noticed until your store is built, your fixtures are installed, and you are trying to operate your business. A successful retail spaceplan will skillfully integrate security regulations and operational procedures with remarkable customer service practices and memorable brand moments, all while conforming to building and safety codes. Our spaceplanning services turn this chore into a rewarding process by guiding you through your space’s potential through various interior layouts.

When paired with our Design Conceptualization services, we bring your spacepln to life with visual mood boards and conceptual design renderings of your proposed retail space. These visuals help illustrate your store’s future style, tone, personality, flow, brand moments, fxture concepts, and overall experience.

Spaceplanning
Design Development

DESIGN DEVELOPMENT & DOCUMENTATION

Building an award-winning, best-in-class retail experience doesn’t happen by accident. It is the result of well conceived design concepts that are documented properly and communicated professionally. The process of going from a sketch to a real life built environment requires time, expertise, skill, and a capable team of detail driven design professionals who know how to blend art and science. Upon completion of your Schematic Design Concept, High Road’s team of design professionals and  consultants will work to holistically develop and document your design for use by you, your architect and other project team members. We will carefully select and specify the many materials, finishes, furnishings, fixtures, equipment, and signature brand elements that make your design uniquely yours, allowing your architects and contractors to focus on what they do best and saving you time and money.

VISUAL MERCHANDISING

Beautifully choreographed retail merchandising will entice your customers to want to learn (and purchase) more. Visual Merchandising is the art of organizing, displaying, featuring, signing and stocking your products in a manner that elicits a positive image of your store, elevates the perceived value of your products and maximizes your sales. By focusing on your unique product offering and your brand values, we will help you articulate a visual merchandising strategy that ensures a top-notch  experience, not only making shopping easier but encouraging education and sales. We will identify and specify all of the props, tools, elements and accessories needed to bring your visual strategy to life in your store and can even provide staff training to keep your displays looking organized and professional day in and day out.

Visual Merchandising
Brand Identity Development

BRAND IDENTITY DEVELOPMENT

In an ever-expanding and increasingly competitive industry, just “standing out” is no longer enough. We pride ourselves on handcrafting unique, authentic brands that not only resonate with your market– they tell a story. Weaving a creative and thoughtful narrative across a complete brand identity system, we provide naming and logo design services that help establish your position in the marketplace while artfully communicating your brand’s mission and vision.

MARKETING & SOCIAL MEDIA

Creating a unique, eye-catching logo is only the first step to building your brand into one with true staying power. Keeping your identity relevant over time requires  a healthy dose of engaging brand campaigns and initiatives. From flyers and print ads for local publications and in-store marketing to well-coordinated and curated social media content, we offer on-going graphic design support to keep your customers connected with your brand.

Marketing
Apparel

APPAREL & MERCHANDISE

When you have a brand people love, the solution is simple: give the people what they want. Expanding your identity into strategic collateral and branded merchandise not only helps to create a culture and lifestyle around your brand, but can also provide additional lines of revenue for your business. We offer design and procurement services for apparel, uniforms, merchandise, swag and giveaways to support the organic growth of your retail brand.

PACKAGING & LABELING

To fully capitalize on your brand, your retail experience should extend beyond the point of purchase. Unique and well-branded packaging provides the customer with an enjoyable, memorable interaction with your product both in the store and at their home. Combining functional, easy-to-use packaging with engaging design encourages continued use and collectability, providing on-going (and free) advertisement of your brand. Think of all the boxes and bottles in your home that are now holding  something other than their original product. Staying power like that improves the authenticity of your brand and builds a more personal relationship with your customer.

Packaging
PreApp Brand Identity

PRE-LICENSE BRAND IDENTITY

The application process for your cannabis business license can be difficult, time consuming, and costly. Oftentimes, potential licensees need a professional identity  for their future business along with preliminary interior design drawings for use in their application materials such as spaceplans or conceptual renderings of the  future business they are promising to bring to the community should they be awarded a license. High Road’s Pre-License Branding & Design Services provide cannabis  business applicants with the ideal scope of services for this phase of their business, when the future is still uncertain and capital may be limited. We focus on  developing a simple set of brand assets for a professional identity, compliant spaceplans that illustrate the necessary features that your application reviewers are  looking for, and compelling design renderings of your proposed store. These assets will set you apart from the competition, help you complete a winning submission and prepare you for the next steps once your license is awarded.

POST-LICENSE BRAND IDENTITY

Once your license application has been deemed approved, we will pick up where we left off to complete your remaining brand assets and Style Guide, and complete your store’s retail design.

PostApp Brand Identity
PreApp Interior Design

PRE-LICENSE RETAIL INTERIOR DESIGN

The application process for your cannabis business license can be difficult, time consuming, and costly. Oftentimes, potential licensees need a professional identity  for their future business along with preliminary interior design drawings for use in their application materials such as spaceplans or conceptual renderings of the  future business they are promising to bring to the community should they be awarded a license. High Road’s Pre-License Branding & Design Services provide cannabis  business applicants with the ideal scope of services for this phase of their business, when the future is still uncertain and capital may be limited. We focus on  developing a simple set of brand assets for a professional identity, compliant spaceplans that illustrate the necessary features that your application reviewers are  looking for, and compelling design renderings of your proposed store. These assets will set you apart from the competition, help you complete a winning submission and prepare you for the next steps once your license is awarded.

POST-LICENSE RETAIL INTERIOR DESIGN

Once your license application has been deemed approved, we will pick up where we left off to complete your remaining brand assets and Style Guide, and complete your store’s retail design.

PostApp Interior Design
Vendor Guidelines

VENDOR GUIDELINES

As a retailer, strategic relationships with notable product brands can help to reinforce your status as a premier curator of the industry’s latest and greatest. By identifying and defining in-store opportunities for vendor brand features and exclusive products, you can create an atmosphere of prestige and hype. We offer brand strategy and coordination services to develop a turnkey set of guidelines for vendor partnerships.