The success of the cannabis industry depends upon committed entrepreneurs with drive, persistence and a deep passion for the people and communities they serve. Corinne Ogrodnik and Joseph Vesely are the power couple behind Maitri (My-tree) Medicinals, the third generation southwestern Pennsylvania residents that bring heart, soul and business savvy to this project.
Maitri means benevolence and compassion, and this brand is not only about serving patients in the emerging cannabis industry, it is about supporting the revival and redevelopment of Uniontown, PA. The history of the area, the commitment of the owners and the mission to provide elevated wellness informed every design detail.
The High Road Design Studio worked through brand development with the couple to conceive a logo and identity program that truly communicates the essence of Maitri and its owners. The personality of the peacock spirit animal provided an energy for the design process. This energy was then infused into the historic building with its prominent Main Street location. Carefully considered space planning provides the ideal retail flow, guiding patients intuitively through the space. The Frank Lloyd Wright Collection from local paint giant PPG provided an inspiring color palette true to the history of the area, and color blocking was used to create impact and a distinct sense of arrival in each space. From the lighting selections and custom millwork to the unique art installations, every detail builds on the local history to provide a welcoming and familiar setting with a future-focused, modern sensibility.
The Uniontown dispensary brings the Maitri brand and mission to life, through a comfortable environment providing therapeutic care. It properly introduces cannabis retail to the area in an authentic way as it re-energizes Main Street and becomes the hub of the community.
Visual Merchandising, Identity Development & Brand Guidelines, Spaceplanning, Design Conceptualization, Interior Design Documentation, Signature Brand Elements Design & Fabrication, Custom Milwork Design & Fabrication, FF&E Specification, Procurement