Phoenix, AZ

  • Winner – 2016 Shop! Design Award – Store Fixture

Tru|Med Dispensary in Phoenix, AZ has a reputation for quality that permeates their brand. When they launched their in-house line of premium concentrates in August 2013, their retail showroom didn’t have a merchandising and display space that met the needs of this lucrative and increasingly popular line of products. What their showroom did have was a lounge area that looked nice, but wasn’t generating any revenue, nor being utilized by their patients.

The High Road Design Studio partnered with Tru|Med to create the first-of-its-kind retail space dedicated to displaying and selling premium concentrates. The goal was to make the underutilized lounge area into a stunning, high-end experience that mirrored the exceptional quality of the products being sold and increased their revenues. Using Tru|Med’s clean, modern, design aesthetic as a starting point, THR created a jaw-dropping showcase and feature wall that makes patients stop, ask, browse, and buy.

Inspired by design trends of boutique bakeries and cupcake shops, the concentrate bar features LED-lit glass displays at counter-level. Silestone countertops in the perfect shade of Tru|Med orange were custom fabricated with waterfall detailing. The feature wall behind the counter plays off of the custom wood feature wall in Tru|Med’s lobby, and includes over 1,000 pieces of wood staggered at varying depths. Finished in a gloss white, the wall creates movement, texture, and a contrasting background for the 16” tall custom metal back-lit logo that rests in front of it. A WAC Genesis light fixture– that pays homage to the trichomes that concentrate products are derived from– hangs over the bar, providing the finishing touch to this bespoke retail area.

See the before & after photos here.


Custom Milwork Design & Fabrication, Memorable Iconic Elements Design & Fabrication