Tru|Med Dispensary in Phoenix, AZ has a reputation for quality that permeates their brand. When they launched their in-house line of premium concentrates in August 2013, their retail showroom didn’t have a merchandising and display space that met the needs of this lucrative and increasingly popular line of products. What their showroom did have was a lounge area that looked nice, but wasn’t generating any revenue, nor being utilized by their patients.
The High Road Design Studio partnered with Tru|Med to create the first-of-its-kind retail space dedicated to displaying and selling premium concentrates. The goal was to make the underutilized lounge area into a stunning, high-end experience that mirrored the exceptional quality of the products being sold and increased their revenues. Using Tru|Med’s clean, modern, design aesthetic as a starting point, THR created a jaw-dropping showcase and feature wall that makes patients stop, ask, browse, and buy.
Inspired by design trends of boutique bakeries and cupcake shops, the concentrate bar features LED-lit glass displays at counter-level. Silestone countertops in the perfect shade of Tru|Med orange were custom fabricated with waterfall detailing. The feature wall behind the counter plays off of the custom wood feature wall in Tru|Med’s lobby, and includes over 1,000 pieces of wood staggered at varying depths. Finished in a gloss white, the wall creates movement, texture, and a contrasting background for the 16” tall custom metal back-lit logo that rests in front of it. A WAC Genesis light fixture– that pays homage to the trichomes that concentrate products are derived from– hangs over the bar, providing the finishing touch to this bespoke retail area.